plasticsurgery

Celebface: Why Everyone Looks the Same on Instagram

In Guns, Germs, and Steel, author Jared Diamond describes two systems of invention transmission: 1) idea diffusion: imitation of an idea, and 2) blueprint copying: literal copying of an idea.

How an Ad Photo Turned Into an Internet Meme That Ruined a Model’s Career

Taiwanese model Heidi Yeh was 2 years into her career when she signed on for an advertising photo shoot for a plastic surgery clinic. What she didn't know at the time was that the resulting photo would damage her life and ruin her career.

The 2-minute BBC segment above tells the story of how Yeh's photo became a viral Internet meme and a story that went out of control.