instagraminfluencer

IKEA Used a CGI ‘Influencer’ as the Model for Its New Ad Campaign

IKEA's transition from photography to all-CGI advertising is almost complete. After moving most of their catalog "photography" over to CGI many years ago, IKEA Japan's latest ad campaign takes this approach to the next level by using a CGI model. Specifically, the campaign features CGI Instagram 'Influencer' Imma.

How I Went from Family Photographer to Successful Instagram Influencer

It’s that time of year again for photographers: fall family sessions. It’s crunch time. Some photographers make the bulk of their yearly profits right now; others work their butts off in an area saturated with photographers and make enough pennies to cover operating expenses. I was part of the latter group a few years ago, and I burned out.

How This Pro Instagram Star Earns Up to $100K Climbing Peaks Full-Time

The rise of Instagram in our culture has spawned a generation of professional Instagrammers who make a living from broadcasting (often sponsored) photos to their massive followings. Meghan Young is one such Instagrammer, and this 12-minute feature by Bloomberg gives us a look into what her life and career are like.

Instagram Star Caught Using Other People’s Photos

Daryl Aiden Yow is a Singapore-based photographer and social media influencer who has over 100,000 followers on Instagram. He's at the center of controversy today after it was found that many of his Instagram photos were actually uncredited images shot by others.