Behind the Scenes: What It’s Like on a Commercial Film Set

My name is Liam Hawe, and I work as a video editor. When I started out in the industry I worked for a creative services agency where I had the opportunity to document behind the scenes of commercials. Four great years have passed and now that I am about to take on a new role at a different company, the process of tidying up my old files has brought on a wave of nostalgia.

The Truth About ‘Shot on iPhone’-Style Ads

Have you ever been disappointed that your smartphone's camera doesn't quite live up to the shots seen in commercials? "Shot on a Smartphone" often tags along at the end of ads featuring beautiful, cinematic-style shots.

Humor: A Cameraman Boot Camp Before the Rugby World Cup

The Rugby World Cup is coming up this September and New Zealand sports television channel Sky Sports wants to make sure that their cameramen are ready for the job. In this series of hilarious videos from 2011, we witness ‘cameramen at boot camp’. Whether they are trying to keep their lenses focused or assemble their camera bodies while blindfolded, we wish them all the best.

Polaroid Land Camera Advertisements from the 1950s and 1960s

Back in the 1950s and 1960s, Polaroid sponsored shows like "The Tonight Show" during which the hosts would take time to endorse the cameras during the show itself rather than cut to commercials. The montage above takes viewers back to a time when fancy new Polaroid cameras cost $69.95 -- or $1.19 a week.