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This is How You Shoot High-End Food Ads on Low-End Budgets


You know those food commercials you see on TV with foods and drinks (and sometimes fire and ice) flying around in slow motion? You don’t need extremely expensive camera equipment and rigs to achieve impressive results — all you need is some creativity.

Here’s a 3-minute video that shows how one Chinese studio managed to create all kinds of eye-popping shots using low-fi practical effects — things like spinning a wet ear of corn on a power drill and drilling holes in glass bottles to blow drinks out the top.

And as you can see, several of the shots are captured on an ordinary smartphone.