Target’s New Year-Round Price Matching May Make it an Attractive Camera Shop
The war between brick and mortar stores and online retailers ended a long time ago -- online retailers won. "Showrooming" was born and the B&M store became no more than a place to try before you went home to buy online. Worst case scenario you needed something right away that you would then return once your online order arrived. It's not pretty, but that's the reality of it.
This last holiday season, in an attempt to win back some traction in the fight, Best Buy offered to match online pricing on any item. This offered a great "have your cake and eat it too" scenario for consumers; but now the holiday season is over and people are back to shopping online. Well, Target is looking to change that, and not just during the holidays.