Vivo’s New V40 and V40 Pro Smartphones Promise Big Photo Features at a Small Price

Close-up of the back of a modern smartphone with a sleek design, featuring three camera lenses arranged in a vertical module. The smartphone body is a light mint color, and the background is a gradient of teal shades.

Smartphone maker Vivo, celebrated for incorporating high-end photography features into mid-range handhelds, has announced the V40 and V40 Pro. The two new phones include Zeiss photo technology and various camera upgrades.

The Vivo V40 and V40 Pro share quite a few features, including their overall design. Both devices have the same 6.78-inch AMOLED display with a 120Hz refresh rate and 2,800 x 1,260 pixels resolution. This display can reach 4,500 nits of brightness in certain situations. The first interesting camera feature comes on the front of the new phones, as they each have a hole punch near the top of the display for a 50-megapixel Samsung ISOCELL JN1 image sensor. It has a 21mm-equivalent focal length and f/2 aperture. This Type 1/2.76 sensor can shoot 4K/30p video.

Differences start to appear on the back of the devices. The Vivo V40 and V40 Pro each have the same main and ultra-wide cameras, but the Pro version adds a telephoto camera.

A purple smartphone is shown from the back and partially from the front. Text details its camera specifications: 50 MP ZEISS wide-angle main camera, 50 MP ZEISS ultra-wide angle, and 50 MP ZEISS front camera. The cameras feature autofocus, AI, and optical image stabilization.

The main camera sports a 50-megapixel Sony IMX921 sensor with a 24mm equivalent f/1.9 lens. This sensor is a Type 1/1.56, which is fairly large. The 50-megapixel ultra-wide camera has a smaller sensor (Type 1/2.76) and a 15mm f/2 lens that delivers a 119-degree field of view.

An exploded view of a camera lens assembly showing various lens elements and the image sensor. The image has a dark background and clearly illustrates the components in sequence from the sensor on the left to the outermost lens element on the right.

The V40 Pro adds a third camera to the mix, a 50-megapixel telephoto camera. This camera, equipped with a Sony IMX816 sensor (Type 1/2.51) and 50mm equivalent f/1.9 lens, is used for the Zeiss Multifocal Portrait Mode introduced in the Vivo X Fold3 Pro released earlier this year.

Image shows the back of a smartphone highlighting its camera features. The phone has multiple cameras labeled: 50 MP ZEISS Group Selfie Camera, 50 MP ZEISS Telephoto Portrait Camera, 50 MP ZEISS Ultra Wide-Angle Camera, and 50 MP ZEISS OIS Main Camera.

Although that smartphone used a different image sensor, the premise is the same here. The V40 Pro has been optimized for telephoto portrait photography, including simulated bokeh styles based on legendary Zeiss lenses, like Distagon, B-Speed, Biotar, Sonnar, Planar, and Cine-Flare series glass.

A collage of three people smiling. Left: A person in a white outfit looks up, surrounded by greenery. Middle: A person with a beard in a blue jacket smiles against a blurred urban background. Right: A person holds a white flower to their cheek, smiling gently.
From left to right, these are Zeiss Biotar Style Bokeh, Zeiss Sonnar Style Bokeh, and Zeiss Planar Style Bokeh.

Both smartphones also include the Aura Light seen on some prior Vivo smartphones, which helps add a bit of flattering fil light to portraits, and, of course, the camera lenses also sport Zeiss optical technology as part of the ongoing relationship between Vivo and Zeiss. The phones themselves are “co-engineered with Zeiss,” and photo features are the primary marketing topic for Vivo, emphasizing how important the photo features are to the company.

Close-up of the back of a smartphone with a dual-lens camera and a small text bubble stating "ZEISS." The background is a dark, starry sky. Text on the left reads, "Perfect Light, Any Range. Upgrade your portraits with advanced dimming technology with the vivo V40 series, optimizing brightness for perfect shots irrespective of any lighting condition.

A woman with short hair is shown in two side-by-side images. In the left image labeled "On," the lighting is warm with street lights in the background. In the right image labeled "Off," the lighting is cool and blue-toned, also in an urban night setting.
Aura Light comparison
A woman in a brightly colored robe and headscarf poses next to a painting of a woman holding a guitar. The image is split in half for comparison. The left side, labeled "On," appears more vibrant and well-lit, while the right side, labeled "Off," is less vivid.
Aura Light comparison

There are additional improvements inside the new phones. The V40 has the same Snapdragon 7 Gen 3 chip as the V30, while the V40 Pro upgrades to a Dimensity 9200+ chip, finally moving on from the Dimensity 8200 that powered the previous three V Pro-series handhelds. Both new phones get bigger 5,500 mAh batteries, the largest to date in the series.

A Vivo smartphone with a mint green finish is shown against a swirling blue and white marbled background. The phone's rear side features a vertical camera module with three lenses and a flash. The Vivo logo is positioned vertically near the bottom.
Vivo V40 Pro

So far, the Vivo V40 and V40 Pro have only been announced in India, although they will be coming to other markets soon. The V40 starts at 39,999 rupees, around $476, while the V40 Pro is 54,999 rupees ($655). In either case, there are some impressive camera features for the price.


Image credits: Vivo

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