Polaroid’s New Pantone-Inspired Instant Film Is Just Peachy
Instant photography giant Polaroid frequently releases limited edition instant film with unique, often colorful borders. With its latest release, the iconic company announced its first-ever collaboration with Pantone.
Polaroid certainly isn’t new to collaborations. Almost a year ago, the company launched a limited edition David Bowie-themed film. Most recently, it also teamed up with Retrospekt to create Snoopy-themed cameras.
Polaroid is also no stranger to colorful films and film frames. In the past few years, Polaroid has produced blue and green films. It recently released a circular film with a vibrant, three-color frame design based on Edwin Land’s Retinex Theory.
Pantone got its start in 1963 to allow for consistent, accurate color anywhere in the world, no matter what the industry. Its Pantone Standards function for both digital and physical products, allowing designers, brands, and manufacturers to have control over color at all steps of the process. The company started its Color of the Year educational program in 1999 as a way to engage the design and color enthusiast communities and to spark conversation around color. As a matter of curiosity, the first Color of the Year was Cerulean Blue (15-4020).
A few weeks ago, Pantone announced that Peach Fuzz (Pantone 13-1023) holds the honor of Color of the Year for 2024. True to its name, the color is a soft, peachy pink. “Peach Fuzz captures our desire to nurture ourselves and others. It’s a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul,” says Pantone.
“Peach Fuzz represents a collective longing for unity, warmth and compassion during a time when nurturing these qualities is essential,” says Polaroid. It goes on to explain that Polaroid photographers frequently attempt to express these feelings, along with complex emotions and experiences, through instant photography.
As with all of Polaroid’s film offerings, the Pantone Peach Fuzz film will feature eight instant films in each pack. It is compatible with the Polaroid Now+, Now, and I-2 cameras. The film will also work in the Polaroid Lab Printer. It will be available in January on Polaroid’s website and from select retailers worldwide beginning in early February.
Image credits: Polaroid and Pantone
