October 30, 2021

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How to Do Email Marketing as a Photographer: Here is Expert Advice

There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience.

What Makes a Great Model? Things to Look for as a Photographer

When casting a model, several factors are at play. Some cast models based on how they look, others cast them based on who they know. But, what is a good model? Are there traits that good models share? Here are some that I have noticed.