For over a hundred years, a parade of floral floats called Corso Fleuri de la Mi-Carême has been held in the village of Roquebrune-sur-Argens in the Provence region of France.
At the end of March 2019, the tradition once again gathered dozens of volunteers, friends, and families who spent long days and sleepless nights decorating the floats, braiding heath into chicken wire and tying up 20,000 carnations with toothpicks.
A painstaking task for only a few hours of popular jubilation.
Embracing the festive and somehow anachronistic nature of the event, I wanted to tell the story of a community’s commitment and present the floats just moments before entering the narrow streets of the village, showcasing them as glorious subjects of enchantment.
About the author: François Ollivier is a freelance photographer living in Montreal. The opinions expressed in this article are solely those of the author. You can find more of Ollivier’s work on his website and Instagram.