Sony has announced its new Tough line of SD memory cards, which it claims are the toughest and fastest SD cards ever made.
The new UHS-II SD cards carry Sony’s new SF-G series TOUGH specification and are designed for photographers who want to ensure that digital photos remain safe on SD cards that have been removed from their camera.
Design-wise, the cards are the first SD cards to feature a rib-less design and no write protection switch. Sony says common SD card damage involves broken casing, data protection locks, and connector ribs.
The structure does away completely with these easy-to-break parts and makes the cards more resistant to bending.
While traditional cards use a 3-part build, Sony’s Tough cards have a monolithic structure featuring a single piece of molding with zero empty space inside the card. Sony says the design makes the new cards a whopping 18 times stronger than traditional SD cards (bend-proof to 180N).
The completely sealed cards are also drop-proof to 5 meters (~16.4ft), X-ray proof, magnet proof, anti-static, temperature proof, UV protected, dustproof (IP6X), and waterproof (IPX8).
IPX8 indicates that a product is waterproof in over 1 meter of water — you should be able to take the cards for a swim without a drop of water getting inside.
In addition to extreme toughness, Sony has also built extreme speed into the cards. They feature the world’s fastest write speed of up to 299MB/s and a read speed of up to 300MB/s.
To give photographers additional peace of mind, Sony is releasing two software utilities alongside the cards: an SD Scan Utility to help check the health of a card and a File Rescue Software for recovering data that was accidentally deleted from cards.
The new Sony SF-G TOUGH memory cards will be available starting in October 2018 in 32GB, 64GB, and 128GB capacities for $73, $132, and $276, respectively.
Update on 8/29/18: This article has been updated with the availability and prices of the three memory cards.