Nikon Announces Development of Full Frame Mirrorless Camera
Nikon has just officially announced the development of its upcoming full frame mirrorless camera, finally confirming months of rumors and leaks.
“The new mirrorless camera and NIKKOR lenses that are in development will enable a new dimension in optical performance with the adoption of a new mount,” Nikon says. “The system is the result of Nikon’s unsurpassed optical and manufacturing capabilities gained through more than a century of imaging expertise.
“Proven reliability and trusted performance are core traits of Nikon Digital-SLRs, and decades of feedback from professional creators around the world has further contributed to the development of this system.”
Nikon says that by finally jumping into the full frame mirrorless market, the company “reaffirms [its] commitment to providing photographers with the ability to capture images that are richer and more vivid than ever before.”
Here’s the video that was released yesterday teasing the new camera:
A photo of the camera being used in the real world was also leaked yesterday:
Nikon is also making it clear that its existing DSLR business isn’t going anywhere.
“Soon, Nikon users will have two industry-leading camera systems to choose from, giving consumers the choice to enjoy the unique values that each system offers,” Nikon says.
The official unveiling of the camera, including features, specs, and pricing, will be at a later date (Nikon Rumors is hearing that it will be on August 23rd). Stay tuned.
