DJI and Hasselblad Unveil World’s First 100MP ‘Drone Photography Platform’

DJI and Hasselblad just put a 100MP megapixel monster in the sky. By combining DJI’s M600 Pro drone and Ronin-MX Gimbal with a Hasselblad H6D-100c medium format camera, they’ve created what they’re calling, “the world’s first 100-Megapixel integrated aerial photography platform.”

The interesting thing about this “new” drone is that there’s nothing new about it. It’s just a combination of an already-announced drone, already announced gimbal, and already announced camera. In theory, someone could have already built this up. The advantage of this ‘package’ would, we assume, be a little bit of a discount in price over buying each piece separately, but since neither DJI nor Hasselblad has announced a price for this system yet, we have no idea if that’s the case.

For now, all we get are pictures, the chance to see it at NAB if you’re in Vegas, and the promise of 100MP landscape and fine art photography from the skies.

“The DJI M600 Pro drone, the Ronin-MX gimbal and the Hasselblad H6D-100c camera combine each company’s unparalleled technological expertise to create an unprecedented tool for precise, detailed and accurate aerial imaging,” boasts the DJI press release. “Professional drone users can continuously control camera operations in flight using the DJI GO app, in order to provide rich imagery for landscape and fine-art photography, robust data for surveying and mapmaking, and endless possibilities for future professional endeavors.”

This is the second collaboration between Hasselblad and DJI, who reportedly bought a controlling stake in the medium format camera company back in January. The first was another medium format drone collaboration, featuring Hasselblad’s A5D camera, in July of 2016.

This new 100MP system will officially make its debut “third quarter of 2017,” at a price “to be announced later.” But if you’re interested, we suggest you start saving now—on their own, the M600 Pro runs $5,000, the Ronin-MX is $1,600, and the H6D-100c starts at $33,000 before you even buy a lens.