Fossil’s Q Smartwatch Puts Instagram Husbands Out of a Job

Fossil’s Q smartwatches contain a feature that lets you take pictures with your smartphone camera by simply pressing one of the watch’s buttons. To promote this watch and feature, Fossil created the above followup to the Instagram Husbands video that went viral last year.

“While brainstorming ways to get audiences excited about our new Fossil Q Hybrid Smartwatches (which feature an unexpected selfie button) we couldn’t help but immediately think about the hilariously clever ‘Instagram Husband’ parody videos,” Fossil CCO Jill Elliott tells AdWeek.

The new commercial above was created in partnership with the Springfield, Missouri late-night show The Mystery Hour, which created the original viral video.