The Polaroid brand has launched a new free mobile app called Polaroid Swing. It’s “an innovative moving photo app” that opens the door to a “new visual medium for the mobile era.”
The app was created by a partnership between the Polaroid brand and a tech startup chaired by Twitter co-founder Biz Stone.
Using the app, you can capture moving photos, or one-second moments that come to life when you touch the static photo or swing your phone around. The concept is similar to the Live Photos feature built into Apple’s latest iPhones.
Once captured, Polaroid Swing’s moving photos can be shared through the Polaroid Swing platform and through other services such as Facebook and Twitter. Web links also provide direct access to captured moments you’d like to share with friends and family.
“Polaroid Swing has the potential to change the way we think about images, just like Twitter’s 140 characters changed how we think about words,” says Stone. “People will start seeing the world in one second moments. It’s a genre-defining medium.”
Here are a few examples of Polaroid Swing moving photos:
You can download Polaroid Swing for free today from the iTunes App Store. An Android version is also on the way.