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Peak Design’s Everyday Bag Line Now Has a Backpack, Tote, and Sling



Peak Design and photographer Trey Ratcliff have found a winning formula in the world of camera bags. Their Everyday Messenger bag raised nearly $5,000,000 on Kickstarter in July 2015 when it was unveiled. Now they’re back with a set of new bags that expand the Everyday lineup: a backpack, tote, and sling.


The bags are not just camera bags, but — as the name implies — everyday bags that can be used for all kinds of purposes. Based on the winning design elements of the Everyday Messenger, the new bags aim to be versatile, durable, and beautiful.


“We cut our teeth in the camera accessories world and these bags are ideal for photographers or anybody who wants to carry a camera around,” Peak Design says. “But let’s make one thing abundantly clear: these ain’t just camera bags.”

“Adventurers, travelers, commuters, cyclists, parents, and everyone in between; we made these bags for you.”


Each bag is customization thanks to the company’s FlexFold dividers, which help you create the exact compartments you need. Once your stuff is stored, there are a multitude of zips, pockets, and hatches in each bag that give you easy access to your gear and stuff, all without removing the bag from your body.

Your gear is protected by weatherproof materials and ultra-thick padding.


charcoal ash

Each bag is available in two colors: Charcoal with red accents and black trim and Ash with blue/leather accents and black trim.

The Everyday Backpack also comes in two sizes: 20L and 30L. It features dual weatherproof side zips, a magnetic top closure, 10L of internal expansion, a dedicated laptop pocket, a dedicated pass-through for rolling luggage, heat releasing back panels, a key tether, and briefcase style carry options.



The Everyday Tote has dual side access, magnetic closure, a versatile strap system, a laptop compartment, a key anchor, and a luggage pass-through.

Tote Product

The Everyday Sling’s features include two large compartments, a compact design, a smaller netbook sleeve, and a luggage pass-through.

Sling Product3

Sling Product2

Here’s how much camera gear each of the new bags can carry:


So how popular is the Everyday line of bags? Well, in the first day of being on Kickstarter, the new campaign has already blown past the $500,000 campaign goal and is rapidly approaching the $1 million mark, meaning it’s doing even better than the wildly popular initial campaign.

Pledges of $125, $155, and $199, $229 will earn you a Sling, Tote, Backpack 20, and Backpack 30 (respectively) when the bags start shipping in December 2016 (if the launch goes as planned). Check out the Kickstarter campaign for more details or to put down a pledge if you’re interested in one or more of these bags.