Instagram Rolling Out Algorithmic Feed to Everyone Starting Today


It’s happened. 10 weeks after announcing the impending change and dealing with a huge freakout, Instagram is officially rolling out its Facebook-like algorithmic feed to everybody worldwide. Bye-bye chronological feed…

The news dropped earlier today on the Instagram blog, where the company did its best to assuage fears and keep people from freaking out again.

“On average, people miss 70 percent of their feeds,” says Instagram, explaining why the change is necessary. “Over the past few months, we brought this new way of ordering posts to a portion of the community, and we found that people are liking photos more, commenting more and generally engaging with the community in a more active way.”

Will that explanation and reassurance satisfy the 337,000+ people who signed the #keepinstagramchronological petition? Probably not. But this will definitely give some brands and Instafamous users a push to pay for promoted posts… a feature Instagram announced just two days ago.

The new algorithmic feed is already rolling out to the Instagram community, and should reach all IG users globally by the end of the month.