Fujifilm Just Made the Best Argument for Mirrorless Over DSLRs

Michael Zhang

fujifilmcansofbeer

Fujifilm has a sense of humor. At its major press event today, company Vice President Toru Takahashi made an unusual argument for the benefits of its professional mirrorless cameras over traditional DSLRs: he pointed out that DSLRs weigh 2 cans of beer more than Fujifilm flagship camera.

UK camera gear retailer Wex Photographic was at the event and snapped a photo of the slide during the presentation:

Clever.

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In case you missed it, Fujifilm used the event to announce its new X-Pro2, X-E2S, X70, and XF 100-400mm lens.

(via Wex Photographic via mirrorlessrumors)

Image credits: Photograph by Wex Photographic

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