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After the Kodak Moment: How an Iconic Photo Brand is Trying to Reinvent Itself

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The New York Times has published an in-depth feature in its business section that looks at how Kodak, at one time a juggernaut in the photo industry, is working to reinvent itself after missing the boat when the camera world shifted to digital.

Decades ago, when it was the heavyweight of consumer film, Kodak was pulling in $19 billion a year with 145,000 on its payroll. Now the company has $2 billion in annual sales, 8,000 employees worldwide, and is dabbling in niche film and printing markets while exploring new ways to grow.

At Kodak, Clinging to a Future Beyond Film [NYTimes]

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