Breaking Rumor: Sony to Announce the All New Full-Frame E-Mount A7s in Two Days


It’s been a very interesting 48 hours for rumors, and it may have just reached its climax. According to sonyalpharumors, there is a brand spankin’ new Sony full-frame E-Mount camera set to launch on Sunday!

Information is extremely limited because, according to SAR, Sony has kept this one very secret. But no less than 5 trusted sources have come forward to confirm this camera to the rumor site so it is a near-certainty we’ll see it on Sunday.

As far as specs, we literally know nothing yet. All we know is that it will be called the A7s, it is NOT just a silver A7, and it will be based on the current A7 but with one “unique feature.”

Does the S stand for Speed? Silent? Swag? Okay it’s probably not swag, but you never know. Let us know what you think in the comments and stay tuned as more details are bound to roll in ahead of the release.

Update: Sonyalpharumors is reporting that the A7s will be announced at NAB in Las Vegas at 5pm Eastern time on Sunday, and that the unique feature is 4K capability. They are also speculating that the camera will feature the A6000’s speedy hybrid AF, but that is still speculation at this point.