Polaroid Ups Its Action Camera Game With Sporty New Models

Oh GoPro, the action cam crown must rest uneasy on thy sweaty brow. CES has been flush with announcements of new entrants in the wearable camera market, and now Polaroid joins the scrum with a handful of new models. (All manufactured by Polaroid licensee and troubled asset specialist C&A Marketing.)

Most intriguing is the C3, a 1.4-inch cube more notable for form than function. The sensor is 5 megapixels, video resolution is 720p or VGA, storage is via microSD and it’s waterproof to 2 meters. Beyond that, think bare-bones — no WiFi, no remote release — as befits a cute little gadget expected to sell for $100 once Polaroid gets it out of prototype stage this summer.

On the more capable end is the XS100i, a successor to the 16-megapixel XS100 that adds WiFi and accompanying iOS and Android apps that allow remote control, real-time viewing and more via smartphone. Polaroid has also made it more rugged, so that it’s waterproof to 10 meters. The XS100i is on the market now for $180.

Finally, there’s the XS1000i, which Polaroid touts as a professional sports camera. That means HD video at up to 1080p/30fps, anti-shake systems and gyro sensor to keep shots steady and simultaneous still and video shooting. It’s set to go on sale this summer, price TBA.

To get more details on all three sporty new cameras, check out the official press release by clicking here.