Lomography has announced a brand new line of film called LomoChrome, and the first product is LomoChrome Purple 400. Available in both 35mm and 120 formats, the film allows photographers to shoot infrared-style photographs without any special gear or filters.
The new film mimics the style of Kodak’s old Aerochrome film line, which was used by the US military for infrared-style aerial photographs. It was more recently used by photographer Richard Mosse for his images documenting Eastern Congo.
Aerochrome was killed off in 2007, and now Lomography has brought a very similar kind of film back into the spotlight with the Purple 400.
Lomography says that it’s making a limited batch (4000 rolls of 120 and 3500 rolls of 35mm) of the film available for customers who would like to pre-order it, which will ensure delivery by July 2013.
The first wave is actually intended to raise funds for the mass production of this film (think of it as a private Kickstarter-style fundraising campaign). Apparently the first batch might produce different results than the mass produced film that will follow.
Here are some side-by-side comparison photographs showing the same scenes shot with ordinary color negative film and then with the new LomoChrome Purple 400:
To place your order, head on over to the Lomography Shop. A pack of 5 36-exposure 35mm rolls costs $47, and a pack of 5 120 rolls costs $56. You can also purchase the film in packs of up to 15 rolls for slightly discounted rates.