Gone in 30 Seconds: Photog Holds Show and Invites Strangers to Steal His Photos
![]()
Copenhagen, Denmark-based photographer Lukas Renlund recently came up with a neat way of drumming up some excitement over his photographs. He held a public photo exhibition called “Steal My Photograph!” that turned out to be possibly the world’s shortest show. After hanging up 40 framed photographs on a wall outdoors, Renlund invited passersby to take any single photograph they desired, with one condition: they had to hang it up, photograph it, and then email the photo and description to Renlund.
![]()
Here’s what the printed instructions looked like (it was placed on the wall next to the photos):
![]()
The show was a hit. Every photograph was ripped off the wall within 30 seconds of the show’s “opening”:
![]()
![]()
![]()
Even babies got in on the action. After all, you can never be too young to appreciate art, right?
![]()
![]()
You can find more photos shot during the event in this Facebook album. Here’s a short video by cinematographer Anders Lönnfeldt that shows the thievery going down:
Pretty soon, the email responses began rolling in from satisfied thieves who are now enjoying the fruits of their crime. Here’s a sampling:

As I am working as a judge, steeling something does not occur to me very often. But I have to admit I had great fun in doing so! I thought it might be a good idea to place your photo in my office at the court where I am working. A stolen photograph displaced in a court of justice – this might be rather unique, don´t you think so?— Hans

Our stolen merchandise is now gracing our apartment interior here in Sydhavn, Copenhagen. We feel the surrealistic twist brings a comfortable counterbalance to the living room. True harmony. Thank you for that, Lukas. — Anna & Simon

Now my stolen merchandise has also become a popular conversation topic when I have guests visiting. I’m so happy with it! — Pernille
You can find the entire collection of robber responses so far in this Facebook album.
The concept of “free photographs” has been popping up quite a lot as of late. However, most of the ones we’ve seen in the past have involved leaving photos out in random public areas for passers-by to take, rather than holding a live photo exhibition to give them away.
(via Lukas Renlund via ISO 1200)
P.S. Imagine what this concept would be like if it were a world-famous photographer giving away free prints. We’re guessing it’d look something like this.
Image credits: Photographs by Lars Helsinghof