Bloomberg published this short feature earlier today titled, “The World’s Most Wanted Camera vs. the iPhone Era.” In the video, reporter Nejra Cehic takes us on a brief behind-the-scenes tour of Leica’s gear manufacturing headquarters in Solms, Germany, and discusses what the future holds for the brand.
Bloomberg photojournalist Simon Dawson was also present for the tour. He snapped a number of photos of the manufacturing process. You can find them in a gallery over on SFGate.
Image credits: Photographs by Simon Dawson/Bloomberg