Nikon is a player in the 3D game now, though not by releasing any 3D-capable camera. Instead, they’ve announced my Picturetown 3D, a 3D conversion and sharing service for registered members of their photo sharing and storage service my Picturetown. The service can take your boring old-school 2D photographs and convert them into 3D for you.
Converted images are viewable on a special viewer — the NF-300i — provided to subscribers for the duration of their membership (you can’t buy the viewer). For ¥1,995 per month (~$25) or ¥19,950 per year (~$247) you can borrow the frame from Nikon and have three photographs converted. Converting additional photographs will set you back ¥300 (~$4). It’s only available in Japan for now, with no word on whether it’ll ever be available elsewhere.