New Pentax K-r Replaces the Rainbow-Friendly K-x DSLR

Pentax has just launched a new color-happy DSLR to replace the K-x: the Pentax K-r. If you remember, the K-x was offered in a bajillion different body colors — up to 100 in Japan. The company looks like it’s aiming for the same eye-candy loving market with this new camera, unveiling it in red and white in addition to the standard black DSLR body.

The camera packs the same 12.4 megapixel sensor as the K-x, and still records the same 720p video. So what’s improved? For one, maximum ISO has been kicked up to 25600 from 12800. Burst mode has also grown to 6fps from 4.7fps. Finally, the LCD has been upped to 3 inches from 2.7.

The camera ships in October for a price of $800 if you just purchase the body, or $1000 if you’d like a kit lens too.

P.S. The company also announced a new 35mm f/2.4 prime lens today for APS-C DSLRs. It’ll arrive the same time as the K-r for about $220.

Update: Here’s a video for if you’re interested in learning more about this new camera: