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Impossible Project Sets Up Shop in NYC


In March, The Impossible Project announced that it had successfully brought Polaroid film back from the dead, releasing the new PX100 and PX600 instant films. Next up: a physical store in New York City.

The Impossible Project has just announced a new retail and exhibition space in New York City called “The Impossible Project Space”, located on the 5th floor at 425 Broadway. In addition to selling film and gear, the space will display works from “The Impossible Collection”, which is modeled after the world-famous Polaroid Collection and features work created on Impossible Project film.

There’s going be a grand opening party from 3pm-8pm on April 30th, so if you’re a Polaroid lover, it might be a fantastic way to connect with other enthusiasts.

(via PDNPulse)

Image credit: Photograph by The Impossible Project