Tyler Shields has led a very successful career — both as a photographer and previously as a skater — and in his talk at Luminance 2012 he spent some time explaining how he differentiates himself in an increasingly photographed world.

Specifically, he spends time explaining that there is photography that gets you “eyeballs” (viewers and attention for your work) and photography that gets you paid. (Warning: The video includes some strong language and a few potentially offensive PG-13 photos.)
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