Photographer Michael Freeman says that although things are getting tougher for professional photographers, the “consumption of imagery in all areas is actually increasing”. Professionals therefore need to think more about marketing themselves and specializing in a particular niche.
This comment posted (and deleted) by Reddit user WonkoTheLucid shows why photographers need to make sure their websites are secured properly:
My friends wedding photos were posted with watermarks on a photo reprint site for sale. The prices were a bit outrageous. Another friend who does web design clued me into manually entering the photo address to display a full resolution photo without a watermark. I wrote a script and downloaded 500 free high res photos. Burnt many dvd copies and mailed them to a bunch of random people who were at the wedding.
If you’re a professional photographer that lets clients review proofs online, make sure the high-res, non-watermarked versions of the photos aren’t accessible by simply changing a portion of the URL.
Poke around on Craigslist, and you’ll find that it’s filled with ads selling professional services at dirt-cheap prices, including photographers offering to shoot weddings for just a few hundred dollars. Does this spell doom for the wedding photography business? Probably not.
Well yesterday [a friend] called me and I could tell he was kind of upset. I asked what was wrong and he said “Jeff, do you know what they are charging for weddings on Craigslist? How can I compete with a $300 wedding?” I told him flat out that he can’t, nor should he. It took me a few minutes to get through to him but when I did, he finally saw the light. I asked him if he thought that the people that were hiring a $300 wedding photographer would pay $2500 for the same service. Probably not. That’s means that he isn’t really competing for those customers. His customer is the one that recognizes the value of a true professional that will deliver professional results. Get that? The key word here is professional.
His point is that you shouldn’t be competing on price, but on quality. Focus on that, and you’ll be targeting a different segment of the market.
If you’re a professional photographer taking your camera into extreme environments, the cheap plastic body cap that comes with your DSLR might not cut it. That’s where LockCircle comes in — it’s a solid billett aluminum body cap designed to seal your camera from the elements while providing a special grip for removal even if you’re wearing thick gloves. They’re available for Canon EF mount cameras in silver, titanium, and black, and will soon be available for Nikon’s F mount as well.
You’ll need a thick wallet in addition to your thick gloves though: unlike the plastic caps, which sell for a couple bucks on eBay, LockCircle caps will cost you $99 each.
Photographers do a lot to get the perfect shot, and sometimes even put gear safety above personal well-being in dangerous situations. Here’s a fun video photographer Joe McNally posted showing him getting knocked over by a longboarder while trying to capture a shot. Notice how he holds his position long enough to snap the pic, deftly moves his camera to his other hand when falling over, and immediately checks the photo when he gets back up. True pro.
My buddy Kyle and I were traversing a mountain road near my home town of Tillamook, Oregon. I am intending to create a tour company that will comprise of local tours in and around the Tillamook County area. We have many beaches, mountains, rivers and bays here and I intend to show people. Without getting too off-track, we were heading up into the mountains on a gravel logging road to calculate mileage and timing for a tour. A road I’d been on regularly as I had worked for the state department of forestry for a number of years. Eventually we came to a freshly repaired washout, where a landslide had completely deleted the road in that particular drainage. The washout had created the most amazing view of the Tillamook valley, a reservoir lake and some mountains with intense directional light catching every crag. I was compelled to take a photo so I might use it on a future brochure. Read more…