Sony Officially Reveals the RX100 Mark III, Boasts Brighter Lens & Pop-Up Viewfinder

RX100 III_Skelton-1200

It’s finally here, and lest you feel the surprise of the RX100 Mark III was ruined by the spec and photo leak from early this morning, fear not, they got at least one thing wrong.

Of course, that doesn’t mean the didn’t get plenty right. Inside the newest version you’ll find the same 20.1MP 1-inch CMOS sensor as the RX100II, only this one captures the world around you through a wider and brighter ZEISS Vario-Sonnar T* 24-70mm f/1.8-2.8 lens and takes advantage of the three-times faster Bionz X processor higher-end Sonys like the a7 series use.

In addition to the lens and improved processor, the headline-making addition here is a 1.4M-dot OLED pop-up “Tru-Finder.” It features a “specially-designed eyepiece lens with ZEISS T* coating,” disappears into the camera when you’re not using it and promises “exceptional corner-to-corner clarity.” The downside is that you lose the hot shoe that the RX100II introduced.


Other notable features included in the RX100III is the token selfie-friendly articulating LCD, Full HD video capability (120fps at 720p), ‘clear’ HDMI output and an “Intelligent Active Mode” that “utilizes Sony’s frame analysis technology and 5-axis compensation to dramatically reduce the effects of camera shake while shooting movies.”

There’s also built-in WiFi and NFC, plus compatibility with all of Sony’s PlayMemories Camera Apps.

Here’s an all-angles look at this beautiful little compact:

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RX100 III_Right-1200

RX100 III_Rear-1200

RX100 III_Rear-EVF-1200

RX100 III_Rear-right-1200

RX100 III_Side-tilt_illust-1200

RX100 III_Side-tilt-1200

RX100 III_Left-Side-1200

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RX100 III_Tilt-high-1200

RX100 III_Tilt-low-1200

RX100 III_Top-close-1200

RX100 III_Top-wide-1200

The new RX100III will arrive on store shelves, digital and otherwise, next month and this, thankfully, is where we get to what the rumor sites got wrong. They said the camera would cost about $900 US, but they actually overshot by a full $100.

The RX100 Mark III will only set you back $800 if you choose to purchase it, which you can do preemptively by clicking here. You can also get some hands-on time with the camera this weekend if you happen to be at the PMA Big Photo Show in LA.

For more info, head over to Sony’s Press Room by clicking here.

  • John Goldsmith

    They almost had me until the “no hot shoe.”

    No thanks. How about a Bluetooth adapter for a wireless solution to a speedlite?

  • Marcus Wong

    I think what would be better is a IR blaster/radio transceiver unit that links to the unit via wifi so you can control strobes on a bountiful level.. I’ve suggested wifi speedlites for the longest of time! That being said, I’m wondering if there is a way to link any of Sony’s wifi cameras to a set of the Elinchrom BRX kits as they also have built in wifi..

  • Marcin Bauer

    Seriously considering this as my camera. I have a 600D, had a 6D (sold it because it wasn’t really for me). I was on the look out for a good mirrorless, but most in the $1k range was worse than my 600D so I saw no point. But this is very interesting!

  • Sergei Zhukov

    RX100 ll is your pick then) It’s a good move by sony to keep both in production

  • Kin

    Looks like this series of cameras is becoming a real threat to the fuji X Street cameras. It’s a shame that they didnt improve the sensor. I’m a bit puzzled by the negative comments about the lack of a hot shoe. This camera is designed as a pocketable travel/Street camera so unless you shoot like gilden (highly unlikely) then the hot shoe is redundant and if the space is taken by the much more practical viewfinder then that’s a great choice.

  • MMielech

    One wonders about the long term reliability of the pop up viewfinder

  • Arctic-Winds

    Have you thought about the Fuji X Series? I have the X-E2 as my everyday camera and back up to my 6D and it’s a joy to use.

  • dyna

    The A6000 destroys any 3 digit D level Canon product currently available. And so does the Fuji XT-1. In fact, I’d argue that both of those cameras take down the 2 digit D series product fairly easily as well. Check them out. I personally prefer the interface and customizability of the Sony but both cameras make their owners incredibly happy. And they both start in the sub $1k price category.

  • dyna

    I don’t know about threat lol the RX100 series cameras outsell the Fuji X series cameras by several magnifications… but they do continue to produce better and better versions of them. The sensor got its overhaul in the M2 rendition but now gets the Bionz X cpu which is the next step in an image’s look and it is many steps better than the original processor under the M2 hood. Well played, Sony. Ain’t no cellphone stoppin’ you now…

  • Clayton Finley

    One thing that has always kept me from buying this is there is no ‘twist to zoom’ lens.
    The little lever you push takes forever to zoom, and in a dynamic situation, it sucks.

  • Jonathan Maniago

    Aye. If shooters are that desperate for external flash though, there’s still the option of triggering external flash units via the built-in flash at low power.

    Every now and then, I use my Nissin Di866II with the puny Powershot S110 instead of an SLR. Granted, it’s a less flexible workaround than having radio triggers on a dedicated hotshoe, but you can still get some things done.

  • Mike

    Yep, this is what bugs me about it. Great features, flimsy looking mechanism.

  • dyna

    Sergei has it right. There’s good reason for all three generations to remain.

  • Brendan

    Yep, if this had a wifi/commander solution built in to work with flashes, it would be a revolutionary little camera. Sony are innovative right now with their hardware pushes, but if they pushed the software/system side, they could seriously change how people shoot. This is an expensive system after all, it could be quite a lot more versatile.

    You only need to look at David Hobby’s X100s setup to see how clever people are getting with portable flash systems.

  • Darbraun

    You’ve been able to reprogram the lens ring to do a variety of thing including zoom, aperture and focus… All since the Mk 1.

  • John Goldsmith

    I agree that a viewfinder is more practical. But I’m not sure why there needs to be a compromise. While I recognize small digital cameras are a work in progress, but there are some basic features that I want before I part with my money.

    If you’re familiar with the old Canonet, it had everything a photographer would need. Great image quality (film) and all of the features of a camera one would want. You could shoot street with them, a wedding, or fashion, and there was no issue because the cameras had all of the tools to make great photos.

    Having used a Fuji x100 for a week, there’s no way in hell I’d trust that camera for any job let alone my personal work. Trust me: I’m picky!

    Still, I recognize these new cameras don’t easily fit a large sensor but, at some point, such a small camera fails to hit on all cylinders, so to speak. Distance scales on lenses would be nice, too. It seems to me that camera manufactures let us buy one of two cameras:

    1) a small body missing important features
    2) a large body with too many features

    I’m like Goldilocks on this one: I want porridge that’s just right. Something in the middle of grandma’s camera and a full fledged pro-camera.

  • Kin

    John I don’t disagree that it would have been great to have both the hot shoe and viewfinder, I can only assume that space was the issue here as the camera flash is now situated where the mkii hot shoe use to be. This could explain the compromise here. The only 2 options for Sony (for the Mkiv) would seem to be either to drop the on camera flash and bringing back the hot shoe or making the camera bigger so the on camera flash can sits inside the front/right of the camera instead of above the lens.

    As for the Canonet, I am not familiar with this film camera but I have and know my Fuji X100 very well having used it the past 2.5 years as my travel/street camera. I love using it (and overcoming all its weird faults) and it definitely allows me to shoot stuff for my portfolio. Every photographer has their own needs and drives I guess.

  • Aaron Black

    I think this will be my next camera. I personally really like the pop up viewfinder, I know I’ll use that a lot. But I don’t see an HDR option in the list of features, someone correct me if I’m wrong. I know that can be done in post, but I’d prefer in camera.

  • tiger

    Yes it has and in camera hdr and as well also