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C&A Marketing Buys Out Calumet Brand, Bringing Back a Few Entities

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It came as quite a surprise to everyone – including their own employees – when Calumet camera stores went out of business quite literally overnight. As is to be expected in such a downfall, much of their capital has been sold off in hopes to gain back as much as possible. But, as much as anything else, the fall of Calumet has left people wondering what will happen to the brand that many photographers came to know and trust.

Well, today we might have our answer. C&A Marketing has obtained both the physical and intellectual properties of Calumet and is hoping to roll out the Calumet brand name into their Ritz brands that aren’t quite well as known, but still fairly respected in the industry.

There’s no idea as of this moment whether C&A plans to reopen any of the physical stores that once held the Calumet brand name, but according to the press release, the online properties of Calumet will be up and running within a few weeks. It’s also noted that C&A hopes to continue Calumet’s rental service.

It’s a bit of an interesting event, but one that makes plenty of sense on C&A’s part. They’ve dipped their toes everywhere in the photography industry and with a name that was as once as popular as Calumet, it makes sense to grab the customers and business from an already-established brand.

Only time can tell what this will all lead to, but for now, we’ll just take it as it is and see what happens. If you’d like to read the official announcement, you can do so, here.

(via PopPhoto)


 
  • Cal

    According to the employees at the stores they’re liquidating, they thought the remaining stores would be re opened mid to late this month.

  • docholliday666

    “…Ritz brands that aren’t quite well as known, but still fairly respected in the industry” <- now that's some funny sh*t. The only people who respect Ritz are wannabe hipsters!

  • kirsten863

    My Uncle Aiden got an almost new cream
    Lincoln MKS Sedan by working part time off of a laptop. have a peek here C­a­s­h­D­u­t­i­e­s­.­ℂ­o­m

  • Drie L

    With the latest news that C&A has acquired the Calumet brand, I am interested to see what they do with it. Hopefully they bring back the old stores and services but we will have to see. I do know that this is a good move for C&A to expand their reach and market.

  • Drie L

    Has anyone been able to check out the Oakbrook store that re opened yesterday?