This Nikon D4s Film About Photographers Using the D4s Was Shot on a D4s… D4s

In the (slightly paraphrased) words of rapper and former Pimp My Ride host Xzibit, “Yo dawgs, we heard you liked the Nikon D4s, so here’s a video about the D4s, shot on a D4s”.

In a neat little marketing stunt for the launch campaign of its latest flagship camera, Nikon commissioned Ambassador Corey Rich to put together a film called “Dedicated.”

Featuring photographers Dave Black, Robert Beck and George Karbus, the documentary is meant to give some insight into the new flagship by following the pros around as they use it in various real-world scenarios.

Screen Shot 2014-03-03 at 8.53.33 AM

It sounds a bit silly at first, but when it comes down to it, what better way to show off the capabilities of the D4s than to use those capabilities for a bit of self-promotion?

And just to add another layer to the meta-ness of this, Rich and his team also filmed a behind the scenes of the documentary, specifically pointing out the D4s’ video capabilities.

“Dedicated” is currently in post-production, but the trailer above is a nice teaser of what to expect in terms of how the D4s performs with video. Give the trailer a watch and we’ll be sure to let you know when the short doc comes out.

(via Imaging Resource)

  • Vlad Dusil

    I didn’t quite catch what camera this was shot on…?

  • Jonathan Maniago

    iPhone 4s. Are you blind or something?

  • Colin Peddle


  • Carl

    You guys can’t take a hint at sarcasm or what?

  • Marc

    This would have looked just as good with a GoPro. The secret here was using some kind of quad or six rotor flying machine with a motorised gimbal w/gyros….blahhhh

  • Eugene Chok

    i will get it started…. canon

  • Glen Berry

    The D4S is very nice, but I’m much more interested in the drone that was used for those nice aerial shots.

  • Mike

    At least close. TBH, this looks more like a commercial for a GoPro than for a DSLR…

  • KewlDewd

    You apparently aren’t familiar with GoPro cameras. They aren’t capable of distortion free, shallow depth of field shots. Other than the subject matter, this looks nothing like GoPro footage to me.

  • Adam Cross

    canon….what? :s

  • Eugene Chok

    i am shocked at the lack of flame war

  • Pete Charlesworth

    i didnt see a single photo??

  • outkasted

    WTF? Nikon said Karbus, Beck and Black for the month of March. So where is this video that showcases their experiences with the D4s. somebody needs to be fired. Its April 1st