Hasselblad Makes the CMOS Sensor H5D-50C Official, Available Now for $27.5K


Just like Nikon did with the D4s, Hasselblad announced their CMOS sensor-toting H5D-50C before they… well… announced it. Revealing little in way of details, the company said that the camera would become official in March — and today, they fulfilled that promise.

Usually we end with the price, but it’s worth mentioning right off the bat that the 50c won’t cost users any more than the regular H5D-50: $27,500. Not that this is cheap, but the fact that they’re not charging you more for what was supposed to be the ‘world’s first CMOS sensor medium format camera’ is notable.

Camera specs include a 50MP CMOS medium format sensor, ISO up to 6400 that will ‘still produce crisp clean images with perfect colours,’ up to 14 stops of dynamic range, shutter speeds as long as 12 minutes, 1.5fps continuous shooting, Live Video in Phocus with higher frame rate, True Focus AF system with Absolute Position Lock and camera controls, the ability to work with tilt-shift and GPS recording capability.

Here are a couple of more views of the new camera:



“The outstanding ISO performance of this new CMOS sensor-based model has quite literally put medium format photography into a new light,” says Hasselblad CEO Ian Rawcliffe. “Now photographers no longer have to be so concerned about shooting in challenging conditions.”

To learn more about the camera, head over to the Hasselblad Press Room by clicking here. The camera is available worldwide today for the aforementioned price of $27,500. Pre-order now at B&H Photo.

  • Nate Parker

    available to work with tilt-shift… what does that mean exactly?

  • Mark Brown

    Refreshing to see a new Hasselblad product that isn’t a laughing-stock!

  • Jabari Hunt

    Probably that it is compatible with the tilt shift adapter. Nothing new at all, they are just listing general features of the the H5D.

  • Justin Jensen

    Remind me why CMOS is better than CCD. I’m a little rusty on this.

  • Peter “Pots”

    Please remind me where I am going to get 27,500 bananas…;-)

  • Bjørn Hagen Aakre

    Much higher ISO capabilities without being ruined with noise over ISO400 is probably the biggest advantage. I don´t know how the H5D performs with Live view, but if its anywhere near H4D, its a MAJOR improving point with a CMOS sensor..

  • Halfrack

    Hasselblad has a device called the HTS – which turns most of their prime lenses in to tilt shift lenses, with a 1.5x crop factor. All the info for the tilt and shift actually gets written to the file, so Phocus can adjust as needed.

  • Halfrack

    It’s not better, it’s different. It’s a smaller sensor (crop factor), with a faster capture rate, and a higher ISO ability.

  • SeoulFood

    So…Which Sony camera did this come from?

  • mike

    So, is this a casemod of a PhaseOne with a Hasselblad sticker on top?

  • Mike

    CMOS doesn’t mean better than CCD.

  • Fed Up with weirdos like you

    Didn’t Hasselblad go out of business in the late 90’s ?

  • Pentax Man

    Why on earth would you get this when you could get three Pentax 645Ds?

  • Hasselblad Man

    Why drive BMW when you can drive 3 different colored Toyota?
    Because it’s a BMW.
    Because it’s Hasselblad.

  • Broseph of Arimathea

    It would be far better if that were the case. The Mamiya bodies are much nicer to use.

  • travisduncan

    Gorgeous camera! I wonder how it compares to the new Phase CMOS system?

  • Rob S

    Yeah except a better comparison would be a BMW and a Lexus. The new 645D is going to have the exact same sensor with likely better high ISO performance and better AF performance in a weather resistant package.

    But hey, lots of people buy rebadged Sony cameras and think they are getting a “Hasselblad”

  • Rob S

    The sensors are identical.

  • Mark Davidson

    Considering that CCD sensor MF cameras have been widely criticized for their high ISO performance better high ISO performance sounds better to me, not just different.

  • Karen

    And Toyota doesn’t get you from A to B?

  • travisduncan

    and I understand they’ve moved away from the Zeiss optics too?

  • travisduncan

    For sake of argument, this will essentially turn your camera into a technical camera. Very nice feature!

  • Mike

    All the H mount lens are and always have been made by Fuji.

  • Hasselblad Man

    Toyota does get you from A to B, (I don’t have anything against these motor companies, all of them make fine cars each on their own). My point was not that. Like Rob mentioned up there, better comparison would be the BMW and Lexus. They both are luxury vehicles. Same goes to our cameras here.

    They are both excellent in what they do. Both take phenomenal photos. Both are excellent at every feature that they have on their arsenal.

    I love that Pentax has the cost friendly (well comparing to other MF cameras: Phase One, Mamiya, Leica, Hasselblad, etc..), because heck 10K for a MF? It’s another option for different market

    “But hey, lots of people buy rebadged Sony cameras and think they are getting a “Hasselblad””
    -True… Same with Leica and Panasonic. haha.

    At the end of the day though, It’s still a Hasselblad.

  • Karen

    At the end of the day I am a photographer who takes pictures for living. I deliver images to a magazine at a specified deadline. The editor is either happy with the results or she hires another photog for the next job, it’s as simple as that.

    What badge I have on the equipment I use has absolutely no relevance to the end result. I use the tools that do the job. If I don’t own a particular exotic lens, light or generator, I rent if the job calls for it.

    “At the end of the day though, It’s still a Hasselblad.” sounds like quote from a camera collector or a retired person with a particular fondness to specific piece of equipment or a brand that has a personal or historic baggage attached to it.
    From working photographers point of view it just simply does not carry any more weight than that.

  • jon

    but the image quality of a global shutter on a ccd is a bit more pleasant if you ask me (at low iso).