Canon Reportedly Pulling Out of the Cheap Point-and-Shoot Game


Last week, Nikon executives said in an interview that they see smartphones as an opportunity in the compact camera game. By integrating more connectivity features, they seem to believe they’ll make the point-and-shoot relevant again.

Canon is taking a different approach. According to an article by Nikkan Kogyo (Google translated), the company is throwing in the towel where cheap (read: under $200) compacts are concerned.

This is big news, because so far neither of the big two had totally given up on this segment of the market despite a steady if not dramatic decline in popularity. Zoom capability, special modes and gimmicky features have been put to use trying desperately to entice consumers away from their smartphones, often to no avail.


What has been working is quality… and lots of it. Which is why Canon is not cutting its compact camera segment entirely, but just those cameras under $200. High end compacts and DSLRs will continue to be manufactured, but we may have seen the last of the ultra-cheap point-and-shoot from Canon.

What’s your take on this news? Does Nikon have it right, or is Canon making the smarter decision by throwing in the towel? Let us know in the comments down below.

(via SlashGear via The Phoblographer)

  • Adam Cross

    good, more money for R&D in their lens departments

  • Tyson Williams

    Lens face it… with smartphones ruling this category – it is a smart move for them.

  • Mike

    Good. Now make proper sensors already.

  • Elizabeth Zimmerman

    Well I don’t like this. I don’t have a smart phone and I like the cheaper Cannon
    cameras under $200.

  • Ian W. M.

    But how many are you gonna buy?

  • Carl Meyer


    Sony sensor inside.

    End of story.

  • M

    Completely agree – want good sensors? One word – SONY. I doubt Canon would do that though. Nikon have been using SONY sensors for years now, in most of their super-successful models.

  • Jack

    Nikons got it right. Ill take the point and shoot overa cell phone anyday at this point. And if their smart and want to compete with cell phones they will bring back the see thru viewfinder. You cant do that on a cell phone. And its easy to see in whatever light conditions there are. See thru viewfinder bring it back nikon.

  • ericspeltier

    Makes sense to me. Let’s just hope we can still get ruggedized and waterproof P+S cameras, though. I really love my Lumix TS4 when on vacation.

  • Zos Xavius

    I like how everyone is talking like this is a good thing. This affects canon’s bottom line in a very negative way because the market is failing. Sales of cheaper cameras are what funds R&D into more expensive cameras with the benefit if technology being developed that can trickle down. It wasn’t all that long ago that DSLRs were exorbitantly expensive. Thankfully DSLR technology has matured and has become far more inexpensive to produce, but still the overall market is in serious decline and this bodes poorly for everyone involved.

  • Tomasz Wagner

    Smart move Canon!

  • Chetan Crasta

    What the market needs are compact cameras with good low light performance (not megapixel monsters). When compact cameras start performing significantly better than mobile cameras, that’s when they’ll start selling.

  • Fed Up with weirdos like you

    This is the beginning of the end. Nothing good will come of this. Understand this and understand this VERY clearly….Camera Prices are on their WAY UP…UP…UPPP.

  • Randell

    Why flog a dead horse? Probably a very good business move by Canon.

  • Pat Dooley

    You have to realize that most folk don’t actually care about picture quality. They post FB pictures that are out of focus and full of red-eye. They even use them as profile pix. If social media drives casual photography, then phones win over traditional P&S cameras. The technology inside a P&S camera is easily implemented in a phone. Why carry two devices when one will do the job?

    The only market left for camera manufacturers are enthusiasts and pros.

  • Mack

    Too bad. One needs a good pocket camera. And Canon, unlike Nikon, honors its warranties.