PetaPixel

One-of-a-Kind Jony Ive (RED) Leica M Sells for a Whopping $1.8M at Charity Auction

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The one-of-a-kind Leica M created by world-famous designers Jony Ive and Mark Newson finally went up on the auction block yesterday, and it wound up fetching more than twice as much as auction house Sotheby’s highest estimate.

In case you haven’t followed our previous coverage, this particular special-edition Leica was created for a (RED) charity auction being put on by U2’s Bono. Ive and Newson were tapped to create several items, one of which was this Leica M camera that took a total of 561 prototype models to create.

After a ton of hype, it was finally auctioned off yesterday at Sotheby’s (along with several other special (RED) items) and is making news today because, although it was expected to fetch a sizable $500,000-$750,000, it wound up going for a hammer price of $1.8 million!

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According to PC Mag, the Apple-esque special edition is the result of some 100 tweaks from the 2012 Leica M and took 50 engineers over 270 days to build.

The Leica was hardly the only (RED) item to fetch more than expected, but seems to be the item making all the headlines today. In all The auction as a whole raised $26.2 million to help the (RED) charity fight AIDS, tuberculosis and malaria.

(via Leica Rumors)


 
  • Bristol

    Okay, well if you can’t accept this irrefutable fact, you’re firmly hopeless. When will it sink in? Hopefully before my dinner is ready.

  • Bristol

    Oh, so one should only date girls for 3 weeks a at a time and tell them to F*** off when it’s their time of the month? And that has what to do with race? Are you even trying anymore?

  • Fed Up with weirdos like you

    what I’m to say here is that quite frankly you’re not my intellectual equal..and never will be…

  • Bristol

    Khaannn! Khaaaaannnnnnn!

    Okay, quiche is ready. I’ll check back for more of your uncontrollable angry rants later. Peace!

  • Fed Up with weirdos like you

    you can’t possibly be more than about 25 years old (max)

  • Fed Up with weirdos like you

    anything you say Princess

  • Fed Up with weirdos like you

    Khan Noonien Singh..my oh my…you do live in a world of fantasy…noone quotes fictional characters from Star Trek if they have real lives and friends…I feel so sorry for you.

  • Bristol

    Oh, I’m so glad to see more from you! But I’m surprised that you think that nobody quotes from one of the most critically acclaimed science fiction films of all time (90% on Rotten Tomatoes), and yet you happen to know the character’s full name. I just figured it was an apropos reference since, with all that intellectual superiority posturing, you do sound much like the crazed movie villain in question.

  • Brad Maestas

    You should get that looked at.

  • Brad Maestas

    Lest we forget the many, many superfluous versions of the M6 that were made over the years. Obviously they are not ashamed to continue these sort of collaborations. They are playing to their strengths as a member of the Exclusive Luxury Items club. While I don’t doubt that there is still SOME craftsmanship involved in making these digital Ms they are still making some of the world’s best lenses. They continue to push the boundaries of lens design and production tolerances, particularly since the bulk of their catalog, including their most complicated designs, are still made entirely by hand. In that sense I think they are still making art but I can’t feel the same way about the bodies when I have an M3/M2/M6 in hand.