Canon Japan Releases DSLR Teaser Video, Talks of a ‘White Kiss Debut’


At the end of last week, Canon Korea teased a new camera in an ad that showed what seemed to be a DSLR hidden behind a semi-see through sheet. Now, adding fuel to the fire (albeit a small fire) that the Korean branch of the company started, Canon Japan has released a teaser video (embedded below) about the same camera.

As teasers go, this one is a bit on the sad side. No deep message, no man in the Scottish highlands on a “journey of self-discovery,” just a pair of white lips wishing you a Merry Christmas. The title, however, does give something away.

The Canon Rebel DSLRs are known as the Kiss lineup in Japan, and so the video confirms this will be a new consumer-level DSLR (no $3,000 retro shooter from Canon… yet). The two main theories here seem to be either a followup to the SL1 or simply a white version of the first camera, and if you look at the photo at the top you’ll understand why.

Put together by dicahub, that image shows how the camera under the sheet in the original teaser perfectly fits the SL1’s outline, with a few minor exceptions. Those exceptions could be the result of shooting angle, or hint at the fact that this is indeed a followup with some minor aesthetic tweaks.

For their part, Canon Watch seems to think that this will be a white version of one of the Rebel cameras currently in production, while Canon Rumors isn’t even sure the product will get a global release.

What’s your take? And if this is just a white version of one of Canon’s current cameras, will this just add to growing dissatisfaction among many consumers who claim the big two aren’t innovating? Let us know what you think in the comments down below.

(via Canon Watch)

  • oem

    is that all you can do canon????

  • steveg2

    “perfectly fits the SL1′s outline, with a few minor exceptions”

    Like the extra 3/4 inch of camera on the right hand side – very minor.

  • Jesse

    Maybe theres a camera strap pulling the sheet out to the side?

  • frod

    it doesn’t really make a lot of sense to have a teaser reveal for a colour option, but then again nothing CaNikon do makes a lot of sense these days.

  • steveg2

    That is certainly possible but there are other problems – look at the light and folds at the bottom of the image – they don’t correlate to the front bottom of the camera at all.

  • Cinekpol

    At least half of it is most likely photoshop graphic. So I wouldn’t get too excited.

  • Norshan Nusi

    Kiss? Usually a rebel.

  • Leonardo Abreu

    Another SL1… Facepalm.

  • Jonathan Maniago

    Man, I wish they’d just stick to the international name (EOS xx0D).
    A rose by any other name would smell as sweet, and a camera by any other name would shoot just as well. However, all these different names would only be confusing to a (potential) newbie looking through online reviews for a decent entry-level camera.

    From a practical point of view though, are there any benefits in having a camera painted white? Canon claims that the their telephoto L lenses are white to minimize heat absorption under the sun. Can we expect something like lower noise even after shooting for 6 hours outdoors?

  • tap0

    how do you clean this thing ?

  • Mike

    The big hype over a stupid color and using “Kiss” just proves how much this thing appeals to the Japanese market.

  • Mike

    But then again, you’re not Japanese, are you?

  • Kynikos

    Speculation re: body shape size all assumes two facts not at all in evidence:

    1) It’s an actual image of a camera under a sheet, and not just a photoshop creation.

    …if that is true…

    2) The camera being teased is the actual camera under the sheet.

    Until those points are proven, we know zero.

  • gochugogi

    I spent the afternoon at Ala Moana shopping center yesterday and observed thousands of Japanese nationals carrying cameras. Guess what color most of them were carrying? Yep, white and with a heaping’ helping of red and silver. These were not P&S but Oly/Lumix M43 and small DSLRs. So Canon was behind the curve without a white Kiss. Americans prefer Goth black but the Asian market is a lot larger so Canon is placing its bets where the money is.

  • Kynikos

    Educate me: I thought white was the colour of death/mourning/bad-luck in Japan.

    Focusing a teaser around something the colour white for that market would be, to me, counter-intuitive.

  • Óran Desmond


  • roblan

    Nikon Df, Sony A7 , new Olympus OMD …. and Canon brings us a white camera. Seems like Canon has lost all market relevance. Pity!

  • jeyaganesh rajamanickam

    White color DSLR!

  • Mike

    Also: purity.

  • Kynikos


  • Sam

    Maybe, it is a white 100D/SL1,
    but with the sensor of 70D and capable of the dual pixel focus things

  • Goatman

    SL1 already has the Hybrid AF System. It’s the same imaging system that’s in the T5i.

  • Norshan Nusi

    And it will target for the ladies then…

    The 1000D and 1100D already have 3 colors.

    Pentax already have too much colors.

    So a white Rebel just for Christmas?

    Just another marketing targeting holiday season…

  • Mike

    With bleach!