PetaPixel

Rumor: Canon Hopes to Launch a Digital Medium Format System in 2014

canonmf

Last week, we reported on a rumor that Canon has been investing heavily in a major European medium format camera manufacturer. Some believe the company to be Phase One.

Now, murmurings of Canon’s involvement in the medium format space are heating up. The latest word is that Canon may be planning to launch a digital medium format system of its own by the end of 2014.

Northlight Images is hearing that Canon is indeed actively exploring the possibility of releasing its own MF cameras, but will not do so until it creates enough gear to constitute a “system.” In other words, the company doesn’t want to just introduce a new camera and a couple of lenses.

canonphaseone

The lenses in the system will reportedly be designed in house by Canon, and will use a larger version of the Canon EF mount (possibly called the “EF-L mount”). An EF-L to EF adapter would allow the new lenses to be used on existing EF-mount cameras.

As for a rough timeline of things, Northlight Images says that Canon is currently gunning for a huge “show stealing” announcement at Germany’s Photokina in September 2014. Even if the system IS announced at that time, there’s no word on whether we might be seeing the gear actually hit store shelves anytime soon.

Don’t get your hopes up, though, as all this may still be in the very early stages of planning. It’s still “at a relatively early stage and the business relevance has not been established,” Northlight Images writes.


P.S. By the way, back in 2010, Canon introduced the one CMOS sensor to rule them all:

canonlargecmos


 
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  • teila

    What about according to your own eyeballs when cropping into files at are printed larger than 20 x 30. Which prints start to look less crisp first based on what you see vs. what you read?

    Natural light: I can put an old 39mp Hasselblad on a tripod and shoot a model in a barn at the equiv. of 17-24mm. I can shoot the same with a D800 under the same lighting, and not get the same “look”… I think that’s Anto de Chav’s point.

  • Basil Glew-Galloway

    Are you serious? Just get shade an sun in one shot…

  • Anto de Chav

    Leica S is not fast but neither is it big and fat,it feels like a 5D in your hands and the glass is as good as it gets.. Canon might bring quicker FPS and faster auto focus system to medium format though