New Apple Commercial Touts the iPhone as the World’s Most Popular Camera

Here’s a new iPhone commercial Apple just released today on its website and on YouTube. It’s a 1-minute-long spot that focuses on how the iPhone has shaken up the world of casual photography by becoming the world’s most popular camera.

“Every day, more photos are taken with the iPhone than any other camera,” Apple proudly says.


A look at Flickr’s Camera Finder page seems to show that Apple’s claim is true. The most popular cameras in the community have for years now been various iPhone models:


As you can see, the top three cameras in the Flickr community right now (based on the percentage of members shooting with them) are the iPhone 4S, the iPhone 5, and the iPhone 4.

When only looking at smartphones, we see that the Samsung Galaxy S3 has been creeping up the leaderboards, but is still a long ways away from becoming as popular as the iPhone:


If the various iPhone models were combined, the “iPhone” would be blowing the other smartphone cameras out of the water (in terms of number of users).


The commercial may be created by Apple to promote the iPhone 5, but it’s also a glimpse into how smartphones as a whole have been shaking up the digital camera industry.

Bloomberg reported yesterday that Canon has been cutting its projected compact camera sales:

[Canon] cut its full-year sales target for compact cameras by 15 percent to 14.5 million units as consumers increasingly use smartphones to snap shots. […] “Earnings are weak in all businesses, with cameras particularly so,” [said analyst] Toshiya Hari. […] Global shipments of digital cameras almost halved to 4.26 million units in February from a year earlier, a 10th consecutive monthly decline. […] Shipments of compact models were down 40 percent in the first two months of 2013 from a year earlier, while that for cameras with interchangeable lenses dropped 17 percent

Reuters also reported today that Canon’s profits took a big dip in the first quarter of this year due to “picture-taking consumers eschewing compact cameras in favour of smartphones.”

  • BDWT

    It’s not that ridiculous, it’s not based on technical specs or anything other than the idea that having a camera on you is better than not having a camera on you because at least you can capture an image, any image regardless of quality, its about capturing a moment that you would’ve otherwise missed.

  • Olafs Osh

    Can’t wait to see some parodies of that. Otherwise – don’t care.

  • Mantis

    Or price.

  • Phillis

    It would only be ridiculous if the quote was “the best camera is the one you have with you and it will allow you to take Pulitzer worthy shots just because you have it”. He’s not talking about that. His talking about enjoying yourself through photography.

  • Gord

    A Nokia 920.

  • 4dmaze

    I’ll never understand the virulence and animosity that comes out when articles come out regarding Apple. The commercial never said the iPhone was the best camera. They make quality dependable products that work for what I need.

    When I go out on a shoot I also shoot a few shots with my iPhone. Then I have GPS data and way better software to control the camera than Nikon will probably ever make. If you buy an iPhone, it’s about the same price as the GPS unit for the D800… What’s to hate?

  • Norshan Nusi

    I-phone won’t take pics of Saturn…yet.

  • Richard

    Well said. Amen.

  • Richard

    Not sure about you, but I don’t track and visit this site simply as a platform for commenting. I visit many sites that have no commenting, no doubt you do too.

    Commenting is not a free speech issue and turning commenting off or not including it is not censorship, it’s simply a site’s admin’s decision that they want or don’t want commenting. It takes work to moderate spam and keep commenting civil and some admins don’t have time for that.

    But, it’s a simple issue, if you don’t like sites that have no commenting then by all means avoid them. It’s your choice.

  • Rick

    Not saying iphone takes bad pictures, not at all but how are they going to base it of just Flicker. People are constantly using there phones to take pictures. It could be an iphone or samsung, htc or any other android. People with iphones aren’t the only ones taking pictures. Only a moron would actually believe a statement like this. Its also not the one that takes the best pictures ethier.

  • Doug

    It might be true on Fliker but they can not claim that the iphone takes more photos than ANY other CAMERA and they surely cant claim more “quality” photos are taken..

  • JC Vogt

    Someone’s feeling righteous today.

  • kmrod

    quality is irrelevant.

    what you think is “quality” i might call cr4p, and vice versa.

  • iAwani

    i think iPhone 4S stil be used as the worlds most popular camera today. In 2014.