Pentax Announces Special Edition Q10 Designed for Evangelion Anime Fans


It seems camera companies are trying to target Japanese anime fans these days. In September 2011, we wrote about how Leica had teamed up with the designer of Gundam (not to be confused with Gangnam) for a limited edition mech-themed V-LUX 30 digital camera.

Now Pentax, the king of bizarre special edition cameras, has forged an anime partnership of its own. The company has announced a limited edition line of Q10 mirrorless cameras that carry Neon Genesis Evangelion branding and colors.

Fans of the anime series will be able to chooes from three cameras (TYPE00, TYPE01, and TYPE02) that are white, purple, and red (respectively). Only 1,500 units will be produced, and only Japan-based photography/anime enthusiasts will be able to purchase them.


As with all of Pentax’s other novelty designs, the camera itself will offer standard stock specs. These include a 12.4-megapixel 1/2.3-inch CMOS sensor, an ISO range of 100 to 6400, a 3-inch LCD screen on the back, and HD movie recording.


Here’s the geeky NERV logo that appears when you boot up the camera


If you’re in Japan, you can try to pick one up starting in April 2013 for a price of ¥59,800, or around $660. (You can currently buy a standard Q10 in the States for around $100 less.)

  • Sid Ceaser

    And suddenly, a million otaku voices screamed out in pleasurable angst.

  • Tommy Sar

    Needs Rei in a plug suit.

  • michaelp42

    Man alive that is ugly!

  • Stewart Doyle

    Might have been worth it if they transformed or the memory card was a modified USB stick that was shaped like a Plug or something but otherwise, it’s just a tacky paintjob.

  • Samcornwell

    It is! But damn, ugly tech is so much cooler.

  • Mansgame

    Does that mean that every future lens produced will have matching colors? I mean you’d look pretty stupid if you bought the purple and green camera today and next year they don’t sell the matching lens and you’d put an orange lens on the purple and green camera.

  • el Presidente

    Over on the Pentax Forum site, in an interview, a Pentax executive mentions these odd colourway special editions are their top sellers in Japan and are the #1 volume camera sales of all companies in all of Japan. So, obviously, a nice revenue stream that keeps them relevant in an extremely competitive market.

  • bluebeamer

    Love them

  • Theranthrope

    “God is in his heaven and all’s right in the world.”

    I didn’t care for the original series when it came out, but the “Can (not)” reboot movies of the series are good. That being said; I wouldn’t mind owning Unit-00’s (the blue and white one, I.E. Teh Rei’s), because it has nice colors to begin with…