Back in March, a location-based mobile chat startup named Yobongo was acquired by DIY photobook publisher Mixbook. The target of the purchase was the talent of the team, not the app, and over the past half year, the programmers have been stealthily building a new photobook app. Although the launch might still be a little ways off, some details about the project are starting to emerge. Sarah Perez of TechCrunch writes,
With Mosaic, Mixbook hopes to address all these pain points associated with traditional photobooks. They’ve taken care to design an app which lets you build a photo book in a minute or so, instead of hours. To accomplish this, one feature they’ve focused on is the photo picker, Elston says. In some apps, selecting photos is tedious and slow, and you often have to upload items one-by-one. Also, when you take multiple shots of the same thing, it’s hard to tell in the small thumbnail view which is the best. Plus, it tends to be difficult to upload a lot of photos all at once [...]
To keep costs down, Mosaic has also limited the output to just one product SKU. There’s no variety of books to choose from, and there aren’t tons of page templates. Well, that sounds like the photo books might be kind of boring, then, I told Elston. Homogenous even. But he hinted that Mosaic is doing something interesting with the covers to keep each one looking unique.
A photobook sent off to be printed within minutes, all from your mobile device. That sounds pretty intriguing.