For now, it really is just a novel toy. A $399 toy that’s certainly within reach of the photography junky in your life, eager for a new twist on an old concept. That may or may not describe you, but mark our words — when Lytro integrates this kind of tech into a larger, more potent shooter: game over.
The extremely minimalistic flashlight-style design shows that the company is aiming at ordinary consumers rather than people who are more serious about photography. You can’t really get simpler than a tiny camera with three controls (on/off, zoom, shutter).