PetaPixel

Red is the New Black? Nikon Goes Colorful with the D3100

DSLRs are finding their way into more and more consumers’ hands, and apparently many of those consumers are tired of the standard black look. Just months after Canon announced the Rebel T3 in red, Nikon is following suit with its entry level D3100 — the first Nikon DSLR to be available in a color other than black or silver. Aside from the new paint job, the camera’s specs are identical to the black version.

Nikon D3100 (via Nikon Rumors)


 
  • http://twitter.com/Samanie Samanie Warren

    “The first Nikon DSLR to be available in a color other than black.”

    Silver D40?? ;)

  • http://www.petapixel.com Michael Zhang

    Ah, thanks for pointing that out. Updated the post :)

  • http://www.joachimdyndale.com/ Joe Dyndale

    I thought it was a (RED) thing, but apparently it’s just red.

  • http://profiles.google.com/slimspidey Spider- Man

    now I want a red and blue d700!!!!!

  • http://twitter.com/ErinKohlenberg Erin Kohlenberg

    I believe Pentax did this with the K-7 line? 

  • http://twitter.com/Jimmy_Byrd Jimmy Byrd

    We want Apple White. 

  • http://www.facebook.com/profile.php?id=555343049 Max Kimmich

    They should also produce color lenses..

  • http://www.facebook.com/profile.php?id=555343049 Max Kimmich

    They should also produce color lenses..

  • pete w

    A good way to knock £50 of the resale valuobe: see silver film cameras on ebay.

  • KingKong

    Pearl White to match my iPhone, Mac Pro, and my car

  • KingKong

    Pearl White to match my iPhone, Mac Pro, and my car

  • KingKong

    Pearl White to match my iPhone, Mac Pro, and my car

  • KingKong

    Pearl White to match my iPhone, Mac Pro, and my car

  • KingKong

    Pearl White to match my iPhone, Mac Pro, and my car

  • Tarmo

    Did they got the idea from DigitalRev? :)

    http://www.youtube.com/watch?v=pwZ_RleZ9Bw

  • Anonymous

    Which is kind of too bad, as silver can do a lot better to reject heat absorption in sunlight.  I suppose it’s not that big of a deal to a UK citizen, you don’t get as much sunlight as your neighbors do.

  • Anonymous

    Which is kind of too bad, as silver can do a lot better to reject heat absorption in sunlight.  I suppose it’s not that big of a deal to a UK citizen, you don’t get as much sunlight as your neighbors do.

  • http://hayakawajunpei.tumblr.com/ Junpei Hayakawa

    Speaking with Nikon HQ yesterday I was told the reason for this is to see if they can boost sales of DSLRs here in Japan. Point and shoot and mirrorless cameras are stealing the show apparently. The Japanese love colourful products.

  • http://hayakawajunpei.tumblr.com/ Junpei Hayakawa

    Speaking with Nikon HQ yesterday I was told the reason for this is to see if they can boost sales of DSLRs here in Japan. Point and shoot and mirrorless cameras are stealing the show apparently. The Japanese love colourful products.

  • Zachary Fam

    THEY COPIED CANON >:|

  • http://twitter.com/BANANAMANANAS Josh Ladella

    Uh yeah right…they copied PENTAX.

  • Anonymous

    They copied Canon in the way that they did use Canon colors. Should have done an ugly yellow/black camera instead. :)

  • http://www.photoblog.com/bergur Bergur

    You know, the idea of coloured DSLRs really annoyed me, because they tend to look like toys…but when you mentioned the yellow/black option, it made me realize…I WANT THAT!

  • http://www.facebook.com/profile.php?id=561872772 Anonymous

    ugly