PetaPixel

Camera Companies Among Top 100 Most Reputable, Nikon Misses the Cut

Forbes released its list of 100 most reputable companies in the world earlier this month, and a number of camera makers made the cut. Sony placed 6th, Canon 8th, Panasonic 13th, Kodak 41st, Samsung 43rd, and Fujifilm 47th. The Reputation Institute conducted the study with 48,000 consumers:

Each company earned a “Global RepTrak Pulse” score of zero to 100, representing an average measure of people’s feelings for it. The scores were statistically derived from calculations of four emotional indicators: trust, esteem, admiration and good feeling.

The Institute also analyzed what it calls the seven dimensions of corporate reputation. It found that perceptions of the enterprise (workplace, governance and citizenship) trumped product perceptions (products and services plus innovation) and performance (financial performance and leadership) in driving reputation. [#]

What we found strange is that Kodak — a company struggling to find its place in the photo industry — placed relatively high on the list (41st), while Nikon — a dominant player — failed to even make the cut. What’s with that?

The World’s Most Reputable Companies (via PhotoWeeklyOnline)


Image credit: brand loyalist – moi? by only alice


 
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  • http://www.facebook.com/happytinfoilcat HappyTinfoil Cat

    My experiences with Nikon confirm these results.

  • Anonymous

    1) When i think Sony, Cameras don’t rate high on the list of my thoughts
    2) based on my experiences with Canon’s customer service, i’d say that’s dead on.

  • http://www.facebook.com/sevenbates Seven Bates

    Kodak makes a concerted effort to treat their customers with professionalism. Their limited product range also means they give top notch support for a smaller number of products. even though there are less film customers than ever, Kodak treats each one like gold. 

    Meanwhile Nikon merely exploits the entry level DSLR customer by telling them they make quality products, when they really just dress prosumer cameras up as professional quality. Nikkor glass is good stuff, don’t get me wrong, but we all know it’s not Zeiss or Canon quality.

    In the end, Nikon is over-extended for it’s product range. They don’t provide support to the lower end point-and-shoot customers at a respectable level, and their DSLR line is a well dressed prosumer line, designed exclusively to simply gobble up market share; not deliver a top-notch photography experience. 

  • http://www.facebook.com/sevenbates Seven Bates

    Kodak makes a concerted effort to treat their customers with professionalism. Their limited product range also means they give top notch support for a smaller number of products. even though there are less film customers than ever, Kodak treats each one like gold. 

    Meanwhile Nikon merely exploits the entry level DSLR customer by telling them they make quality products, when they really just dress prosumer cameras up as professional quality. Nikkor glass is good stuff, don’t get me wrong, but we all know it’s not Zeiss or Canon quality.

    In the end, Nikon is over-extended for it’s product range. They don’t provide support to the lower end point-and-shoot customers at a respectable level, and their DSLR line is a well dressed prosumer line, designed exclusively to simply gobble up market share; not deliver a top-notch photography experience. 

  • http://twitter.com/omicronlyrae Oliver Lea

    Kodak > Nikon support, according to that list, and you ask what’s with that? What’s with that is that Kodak needs all the help it can get, and being reputable and having good after-sale support is a surefire way to get people to like you. So I’m not in the least surprised. Though Nikon missing out on the top 100 bodes ill for me if I ever have to deal with them, since I’m a Nikon man. =/

  • Flypenfly

    Simple.

    Ask professionals, it will be Nikon #1 for pros making more than 100k, Canon for pros making less than 100k. Why? Commercial photography.

    This was  a survey of essentially pocket cams which Nikon is terrible at while Sony and Canon excel.

  • Flypenfly

    Simple.

    Ask professionals, it will be Nikon #1 for pros making more than 100k, Canon for pros making less than 100k. Why? Commercial photography.

    This was  a survey of essentially pocket cams which Nikon is terrible at while Sony and Canon excel.

  • http://twitter.com/Myrddon Henning Nilsen

    I wouldn’t even expect Sony to be on the list after the whole Playstation Network hacking incident.

  • http://pulse.yahoo.com/_PQ54IG5P6I73FWHYGC4LVDZQYI Michael

    Got any data to back up the 100k Nikon / Canon statement?

  • Anonymous

    Not sure if i misread, but i thought the article aid it was based on years worth of collected data.  I guess it just depends on how weighted it was toward most recent events.

  • http://www.shutterphoto.net D. Travis North

    Note that this survey isn’t strictly related to cameras…so you need to think of all products across the board.

    Sony ranks
    high because of their other product offerings.  AS of late, I feel Sony
    is struggling, but that’s moot…they have a tremendous reputation
    decades old that – to many people – is hard to dethrone.  Kodak has the same type of reputation.  Though they are faltering in the digital world, they still have a reputation built up of being one of the oldest players in the camera market.  That is also difficult to dethrone.

    When it strictly comes to cameras, I’d say that Canon and Nikon are probably on par (with Canon at a slight lead).  But overall, Canon has more offerings from copiers to printers and so on.  We use Canon copiers, they’re support is top notch. 

  • Anonymous

    Does Canon actually support the copiers themselves?  The ones i’ve seen have all been third party vendors and support.

  • osv2005cont

    I am really not sure why Nikon didn’t make the cut. I’ve owned both Nikon and Canon top of the line camera bodies, and glass to find that both manufactures make excellent products. From having looked at images from both bodies/glass I can say that Nikon glass is just as good if not better (depending on the lens) than Canon’s “famed” L glass. I just shoot Nikon now because Canon’s flash system is garbage compared to Nikon’s CLS system. But I will say that Canon’s cameras and glass are on par with Nikon cameras and lenses.

  • osv2005cont

    I am really not sure why Nikon didn’t make the cut. I’ve owned both Nikon and Canon top of the line camera bodies, and glass to find that both manufactures make excellent products. From having looked at images from both bodies/glass I can say that Nikon glass is just as good if not better (depending on the lens) than Canon’s “famed” L glass. I just shoot Nikon now because Canon’s flash system is garbage compared to Nikon’s CLS system. But I will say that Canon’s cameras and glass are on par with Nikon cameras and lenses.

  • osv2005cont

    I am really not sure why Nikon didn’t make the cut. I’ve owned both Nikon and Canon top of the line camera bodies, and glass to find that both manufactures make excellent products. From having looked at images from both bodies/glass I can say that Nikon glass is just as good if not better (depending on the lens) than Canon’s “famed” L glass. I just shoot Nikon now because Canon’s flash system is garbage compared to Nikon’s CLS system. But I will say that Canon’s cameras and glass are on par with Nikon cameras and lenses.

  • http://www.facebook.com/people/Tatyana-Skymyrka/723478596 Tatyana Skymyrka

    In all fairness, it’s 100 companies from Kellogg’s to Nike to BMW.
    Nikon primarily corners optics/DSLR market, while other companies make a wider range of products.  Anyone ever seen a Nikon Fax Machine?

    Sorry, PetaPixel, this post is VERY misleading.

  • http://www.petapixel.com Michael Zhang

    Kodak focuses on photographic materials and equipment and generates $2 billion less in revenue compared to Nikon, yet they beat out 59 of the other companies on the list.

  • Kenn

    Does it really matter which vendor? It’s the effort in providing customer service and resolving customers issues and complaints that counts… right?

  • http://www.facebook.com/people/Tatyana-Skymyrka/723478596 Tatyana Skymyrka

    it’s a more recognizable brand than nikon to an average consumer.  An informed statistician should know that.  It’s not a Nikon, it’s a “KODAK” moment.
    not just cameras, photo booth, photo paper, digital prints.

    have you ever bought Nikon photo paper?  Or had nikon printed on the back of the lab photos?

  • Anonymous

    I guess it depends on who you ask.  If i bought my Sharp TV from Sears and Sears gave me good service, i’d credit Sears NOT Sharp.

  • http://www.petapixel.com Michael Zhang

    Nikon receives more than double the Google search volume Kodak does (http://www.google.com/trends?q=kodak%2C+nikon), and returns over twice as many results.

  • Anonymous

    Thing is, this isn’t about which company produces better professional camera equipment.  It’s about which company has a better reputation with consumers.  Canon also exists in more markets than just Cameras.

  • http://www.facebook.com/happytinfoilcat HappyTinfoil Cat

    I used to buy a lot of Sony equipment. I was part of a company that used Sony parts for our industrial gear. One thing I can say is Sony engineers are experts and with minor tweaks could extend the life of our product tenfold. Almost everything electronic that I personally owned was Sony and I paid a hefty premium for it. Nothing ever worked quite like it was supposed to and I suffered all kinds of failures. It was clear to me the company deliberately makes its consumer products to die after the warranty expires. Anybody remember all the Sony camera sensors not being sealed properly? Millions of their cameras died, including some of mine. Then came the CD rootkit fiasco and I have boycotted them ever since.

    As for Nikon, I got two new Nikon cameras a year apart, both died within a week from the same bug. The bug occurred throughout their entire line and wasn’t addressed for at least a year. Both needed a minimum 4 month repair cycle. Never again.

  • Anonymous

    That was the whole point of the article.  “Brand reputation.”  I dont’ believe it’s trying to say anything more.

  • Anonymous

    i think most consumer companies do that with their build quality.  They would rather sell multiple disposable items than one really good one.

  • http://twitter.com/superphilman Philip Mitchell

    That says more about how un-trust-able Forbes research gathering is, than it does about Nikon.

  • http://www.shutterphoto.net D. Travis North

    Depends on contracts.  Two of our copiers are under a service contract with a local shop (someone who can come on site within the hour).  One of them is older and needs to be served by Canon.  In either regard, the local service guy still needs to be in touch with Canon for parts and other support – and he has said great things about Canon (over Xerox, for example).

  • Anonymous

    I guess like a lot of things, it depends on where you are exactly.  I’ve had nothing but great service from Xerox locally.

  • http://twitter.com/DanMarshPhoto Dan

    I think a few people are missing the point – it’s a measure of how reputable the company is, not necessarily how good a given product is.

    For example, how good is their service, when returning a faulty unit.

  • Anonymous

    thanks for beating me to the punch.  also, fta: part of this rating has to do with their corporate environment and leadership.

  • http://www.facebook.com/sevenbates Seven Bates

    Yeah I’d like to know where all your professionals making over 100k with the Nikons are. When I see press pens with all Canon L series lenses shooting events, concerts, sports, etc – I think you’re mistaken. Additionally, Canon pro series cameras have a market share that swallows the Nikon pro sales. 

    One thing is for sure – Nikon users have to be a pretty stubborn bunch to keep purchasing products within a system that less people enjoy. I suppose I’d also come up with my own facts to make it easier for me to swallow that. 

  • http://www.facebook.com/sevenbates Seven Bates

    Canon specifically supports their business line. They train their own techs, hands on with the products and have built a robust community of technical support professionals across the country. Canon never uses third party support for their product line. Ever. The only time someone other than a Canon support tech is touching your Canon business machine, is when you’ve purchased a third-party support contract from a retailer. 

  • http://www.facebook.com/people/Tatyana-Skymyrka/723478596 Tatyana Skymyrka

    there’s over 1.5 million people living on the island of Manhattan, New York City. This survey rounded off 48 thousand.

    Gitzo also didn’t make the cut.  Gosh, maybe they’re not so great either.

  • Ilker

    It is interesting that Leica is not even in the list! So what happened to the Leica believers that pay thousands of dollars  for their gear and also not tolerate a single criticism about the “perfection” of M9. Or did they finally realize that M9 is not that perfect at all.
    Or I am missing something from the article?

  • http://www.facebook.com/people/Tatyana-Skymyrka/723478596 Tatyana Skymyrka

    disagree… why single out Nikon then as a headline.
    disclaimer, in case you haven’t guessed, yes I’m a devout nikon user (:

  • Anonymous

    PP’s headline does single out Nikon, which i found irrelevant, but article itself doesn’t really have a bias.

    and i’m sorry for your handicap… *joke*

  • http://twitter.com/DonFaustPhoto Don Faust

    I don’t why everyone thinks this is a camera survey study – it’s not.  It’s simply a study of the “The World’s Most Reputable Companies” as reported by Forbes.  It has perhaps very little to do with cameras.  Companies like Starbucks are on the list!  As far as the the study is concerned, it also did not reveal anything about service – only PERCEIVED reputation.  So this actually makes sense – companies like Sony, who makes everything electronic is going to have a bigger consumer mindset.  Canon makes copiers, printers, etc.  And Kodak, while not a big camera player, is HUGE is sensors and other camera related manufacturing.  Means nothing in my mind if you are trying to figure why Nikon is not on the list.

  • http://www.facebook.com/people/Tatyana-Skymyrka/723478596 Tatyana Skymyrka

    it’s kwl.  *lol
    12″ behind part is working fine (:

  • Anonymous

    out of 48K random people surveyed, how many do you think have experience with leica or even know what that means?

  • Ramatis H. Costa

    Nikon is a leader player in professional segment and enthusiasts. So, they have restricted public, and in probably less consumers engaged and attentive to their products and advertisement.

    Note that: the brand leaders listed above are leader in popular segment, include other eletronic types, like TVs, videogames, sound, etc. So they made more investiments in advertsing areas (online and offline) than Nikon. More good advertisiment, is more exposure to brand and more confidence sensation to the consumers.

    Sorry my poor english, im a brazilian creative director.

  • Flypenfly

    Very few photographers in press pens are making over 100k.

    Canon “Pro” sales are all pretty much hobbyists and wedding photographers. Very few wedding photographers make over 100k.

    Go look at what NASA takes to space. Go look at the studios of high end commercial and top end fine arts photographers.

    Guess who makes the best “Pro” sports glass now? Not Canon. Canon buys their actual glass from Nikon before its ground into lens elements.

  • Ilker

    true, good point!

  • Anonymous

    this is the internet! you’re not allowed to agree! *joke*

  • http://twitter.com/DonFaustPhoto Don Faust

    You did a fine job Ramatis.  We understand.

  • upset nikon user

    I aggree with the Nikon missing the boat. Recently I have had issues with my D300. Twice it has taken then 2weeks+ to get a me a reply. While they claim 1-2 days for picture evaluation they have given me poor customer service.

  • http://twitter.com/Soiden Sebastián Soto

    The headline IS misleading. It says that camera companies are among the 100 most reputable, but that Nikon is not. This is misleading in terms that this survey didn’t consider only the camera sections of these companies.

  • who knows

    I think you are crazy if you say that Nikon glass is inferior to Cannon’s.  I will agree that it’s no Zeiss. 

  • Jk

    This is an insane comment.

    Where does talent or being a good business person fit in here?

  • Jk

    “One thing is for sure – Nikon users have to be a pretty stubborn bunch
    to keep purchasing products within a system that less people enjoy”

    Are you for real? Well you do admit some people enjoy it so your argument is rather flawed.

    I really enjoy using Nikon and personally I do not care for Canon at all. I couldn’t care a less what anyone shoots with and these statistics some of you throwing around are simply mind boggling.

  • Jk

    Nikon customer service is sloppy, plain and simple.

    I shot Canon in the past and the service was really good… I really enjoy Nikons products but their service is a joke.