PetaPixel

Noktor and Its Hyperprime f/0.95 Lens Are No More

A little over a year ago, US-based startup company Noktor announced a manual focus HyperPrime 50mm f/0.95 lens for Micro Four Thirds cameras that generated some buzz, and there was even murmurings of the lens being released for Canon and Nikon DSLRs. The company never really took advantage of the excitement they caused and not much was heard about the project since then. At the end of last week, the company took down the Noktor website and announced that the effort had come to an end.

The lens was supposedly a modified and rebranded Senko 50mm f/0.95 C-mount lens designed for CCTV cameras. At least Noktor didn’t go through the trouble of designing and manufacturing their own lens before discovering that there wasn’t consumer demand.

(via Photo Rumors)


 
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  • Eric

    No customer demand? Haven’t checked out Voigtlanders 25/1.4. Noktor failed because of the perceived quality issue – not the case with Voigtlander.

  • Anonymous

    A shame – one more too-good-to-be-true startup that bites the dust in the face of mass consumerism. Perhaps if they had made the HyperPrime Nikon and Canon compatible from the get-go they would have seen more demand?

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