Nikon’s President Makoto Kimura did an interview with Reuters a couple days ago in which he stated that Nikon is trying to develop a camera that creates a new camera market.
A lot of companies make bold claims about their upcoming products “changing photography forever”, but the products usually don’t deliver much beyond increased megapixels, improvements in quality, and flashier specs. Sony actually succeeded in changing the landscape of DSLRs recently with their new pellicle mirror cameras.
In addition to Nikon, Pentax is also rumored to be developing a camera that is unlike any existing camera on the market.
Here’s the specific quote made by Kimura,
We want to propose another type of photography. I don’t think there is any need to limit it to two categories. We want to create a new market.
Let’s put on our thinking caps. What do you think these companies might have up their sleeves? Can you think of anything they might be building that might actually change the digital camera industry?