Looks like the Canon 70-200mm might not be as “collectible” as we all previously thought. Perhaps after seeing how the mugs went viral online, for the next two weeks Canon will be including a collectors mug with any purchase in its Canada eStore over $200 CAD. In the promotion they state that the value of the Canon Lens Collectors Travel Mug is $39.99 CAD. If you’re in Canada and were planning on buying gear anyway, now might be a good time.
Thanks for the tip, jersel!