promotion

Michael Zhang

Why Using Groupon May be a Stupid Idea for Photographers

Deal of the day website Groupon is the fastest growing companies in web history and a popular way for local businesses to generate some buzz in their areas, but some independent photographers are finding out the hard way that offering special deals through Groupon might be the worst marketing decision they ever made.

Michael Zhang

Creative Photographer Promo Mailer that Begs to Be Kept

Photographer Clint Davis was previously the Art Director at a national magazine, so he has first hand experience on the type of photographer promo that grabs the attention of clients. Recently he himself needed to do some self-promotion, so he decided to get creative and create promo mailers filled with awesomeness. He writes,

Most of the promo pieces [Davis used to receive] were 4×6″ postcards with a picture on one side, and printed addresses on the other side. Stale, non-personalized, and probably frayed at the edges, the postcards rarely made it from the mail room to my desk. But a box?!? A freakin’ box??? NOW you have my attention. Maybe it’s just me, but when I get a box in the mail with a hand-written address, a slow fuzzy feeling comes over me and my eyes open 43% more than usual. YOU good box are coming back to my desk for a thorough dissection.

Above all I wanted to make a self-promotion mailer that wouldn’t get tossed in the trash right away. Considering the caliber of ad agencies, magazine photography editors, athletic teams, and select others that will receive this mailer, that is a tall order to accomplish.

Michael Zhang

Samsung Shipping Container Camera

There's a new video on YouTube showing a gigantic shipping container camera promoting a Samsung camera. In the video, bystanders can actually use the "camera" by inserting some money into a coin slot, and then having someone jump onto the massive shutter button on top of the shipping container. The resulting photograph is then displayed on a gigantic screen atop a nearby building.