Forget Photography Promo Mailers, It’s All About 43-Foot Banners on Bridges

Photographer Danny Cohen does things a little differently than most. Wanting to work for photographer David LaChapelle, Cohen eschewed all the boring old methods of self-promotion and opted to plaster a 43-foot sign on a bridge in Melbourne the night before LaChapelle was scheduled to shoot there. The banner read “ATTN: DAVID LACHAPELLE I WANT TO BE YOUR ASSISTANT .COM”.

Cohen received a call from LaChapelle within an hour of the renowned photographer seeing the banner.