In celebration of 50 years of the Polaroid SX-70 format, Retrospekt, the only licensed source for restored vintage Polaroid cameras, has announced a $999 Polaroid 50th Anniversary Edition Gold SX-70 Instant Film Camera.
One of Andy Warhol's personal Polaroid SX-70 Land Cameras, a camera the artist used extensively at the height of his career in the 1970s, was just auctioned off by Heritage Auctions for a whopping $13,750 earlier this week.
If you're a fan of instant photography, Polaroid, or you just like the history of photography, you'll love this Polaroid SX-70 Land Camera ad that resurfaced online over the weekend. The 11-minute ad gives an in-depth look at every aspect of this iconic, folding instant film camera that is still beloved today.
One month ago today, the Polaroid SX-70 Land Camera -- a camera that TIME's own Harry McCracken called "the greatest gadget of all time" -- celebrated its 41st birthday. When it came out it was absolutely revolutionary, and to get the word out, Polaroid put together a few ads to show off the instant shooter.