gfx50s

Was the Fujifilm GFX a Mistake? Should Fuji Have Gone Full-Frame Instead?

Of all the current camera manufacturers, if you were to call me a fanboy of any of them, Fujifilm would be the most accurate. There’s good reason too: it produces some of the best cameras on the market and its commitment to offering meaningful updates, after the fact, is uniquely wonderful.

The Fujifilm GFX 50S’s High ISO Quality is Insane

The Fujifilm GFX 50S's ISO invariance makes it so easy to shoot the Milky Way that it's not even funny. I was able to take an "impossible" shot, capturing the Milky Way in the middle of Sydney, during a light festival, without bracketing on the Milky Way. The sensor captured so much info on the highlights that this was possible.

Fuji Reveals 2 New Medium Format Lenses and Updated Lens Roadmap

The last 24 hours were packed full of gear announcements, and we're even done. In addition to their new Instax camera and SQUARE film, Fujifilm also revealed two new lenses for the mirrorless medium format GFX 50s, updated their GFX roadmap, and teased a firmware update for the MF shooter.

Fujifilm Medium Format GFX 50S First Impressions

Wow.

I typically have more to say in my first paragraph, but this camera blew me away and “wow” is one of the best ways to portray my first reactions.

Fuji GFX 50S: Shooting Handheld with Medium Format Mirrorless

Fujifilm recently put its new GFX 50S medium format mirrorless camera in the hands of French photographer Philippe Marinig for a natural light photo shoot in Kyoto, Japan. In the 2.5-minute Fuji video above, Marinig had positive things to say about shooting handheld with the camera.