Fujifilm GF 55mm f/1.7 R WR Review: Astonishing Image Quality
Last fall, Fujifilm unveiled its newest medium format camera, the Fujifilm GFX 100 II along with its first tilt-shift lenses and a new fast prime: the Fujifilm GF 55mm f/1.7 R WR.
Annie Leibovitz’s Photo of Ronaldo and Messi Has Already Broken Records
Long-term soccer rivals Cristiano Ronaldo and Lionel Messi put aside their differences to pose for Annie Leibovitz's lens.
The Best Mirrorless Cameras in 2024
Given all the choices when it comes to a new camera, it can be quite an ordeal to research and decide on just one. While it mostly depends on what you need as a photographer. If you've been leaning more towards picking up a mirrorless camera, then you're in the right place and we're here to help.
Fujifilm GFX50S Mark II Coming in September, To Cost $4,000: Report
A new report suggests that Fujifilm's next medium format camera will be announced this September. The GFX50S Mark II is expected to look identical to the GFX100S and cost $4,000.
Fujifilm Announces Lack of Supply and Shipping Delays for the GFX100S
The demand for Fujifilm's latest medium format camera, the newly-announced GFX100S, appears to have exceeded the company's expectations as it has published a "notice of delay" on its website.
Fuji GFX 100S: I Found the Landscape Photography Camera of My Dreams
I have to say that I absolutely love when Fujifilm gives me a project. I tend to make some of my best work when I am under a deadline. And of course, I’m incredibly honored that I am one of the few that they trusted with this beast pre-launch.
Fujifilm Pokes Fun at ‘Leaked’ Cameras in Clever Commercial
As part of its launch for the GFX100S medium format camera, Fujifilm has published a commercial that pokes fun at the idea of "leaked" tech products. While it stops short of referencing rumor sites, it does play with an idea that has actually happened.
Fujifilm Unveils the Medium Format GFX100S: 102MP, 5-Axis IBIS, $6,000
Fujifilm has announced the GFX100S, a camera that takes the "groundbreaking ideas" of the GFX100 and rethinks them with a focus on portability. The result is a compact, high-performance medium format camera that is similar in size to full-frame equivalents and weighs just 1.9 pounds.
Fujifilm GFX100S Rumor: 102 MP BSI Sensor and $5,999 Price
A new rumor has popped up that claims the upcoming medium format Fujifilm GFX100S, the successor to the GFX50S, will land by the end of the month for just $5,999, pricing medium format more competitively than ever before against full-frame options from Canon, Nikon, and Sony.